Interested in discovering a brand identity that engages your audience and aligns with your company’s core values? A brand that leverages insight and gets to the core of your brand personality? At Silver Pen Group, we utilize our coveted marketing workshop, in-depth user research, competitive analysis, brand migration expertise, exceptional creative design capabilities, and detailed project management to build powerful brands.
Digital technology has loosened control over brand messages by creating new media channels and social networks. Mergers and acquisitions create overlapping brands within brand portfolios. And the relationships between brands and their customers have now become more open-ended as online discussions extend the brand experience after purchase.